Description
A product description is copy that informs potential customers about the product’s benefits to convince them to buy. Great product descriptions give compelling reasons to consider making a purchase based on the needs of target customers.
The “compelling reasons” are the main feature of strong product descriptions. There’s a common misconception that product descriptions need to describe the product. Their main job is actually to persuade customers to buy, which is more likely to happen when they focus on benefits, not features.
Which is exactly what this product description from Dryrobe does.
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